Experiences matter because they shape our memories and behavior. When it comes to the retail space, we can remember how we felt while visiting a certain store or restaurant and that will influence our decision to visit again or not. As creators we have certain power to design memorable experiences, and in recent years we have become more aware of it, even though the possibility has always been there.
Let’s think of a famous example, such as Selfridges, they defined the concept of “department store” by offering a shopping space where people could find everything they wanted while feeling comfortable, safe and happy. They created a new shopping experience.
Nowadays, leaving a store after having had a great shopping experience is more common, especially because in today’s market everything seems to be more personal, catered to each person’s taste and technology is playing a big role in it. We now know more about our customers, their likes, routines, habits and desires, and it helps us to offer them efficient solutions either for problems they had or did not know they had!
We have embraced technology so that you can innovate the shopping experience and your job as a retailer gets easier. Building a new level of interaction between your customer and your product Is now necessary and possible. We have included in our portfolio a variety of retail displays, from holographic displays from RealFiction to smart shelves developed by Perch that are capable of gathering the data you need to make smarter business decisions. We want you to have a seamless way to get to your customer and these tools do it in a very sophisticated way.
Let’s not forget that while visiting a physical space is still relevant, the goal is to connect it with the online world to create a phygital experience. These questions will guide your through the process of creating this type of interaction at your store:
- Are you aware of your customers’ pain points?
- How is your product solving for their needs?
- Where are your customers?
- How do they usually find you?
- Are your stores and website reflecting the same ideas?
- What data do you need to gather?
The answers to these questions will help you find different ways in which you can reflect your brand’s DNA on both spaces, online and physical. Once you have this information, you will be able to choose the type of technology that will help your store achieve its objectives. The display needs to be in harmony with the space, the level of interaction you need and the product, and while all our products can be customized, we can certainly advice you better on the best option.
Contact us to learn more, you can schedule a visit to our showroom to see our displays in real life.