Many fashion brands in the MENA region have been our clients for a long time, but Lululemon has a very special place in our hearts since we have collaborated with them on different projects. They have global presence, and it is amazing to be part of their journey here in the UAE where people certainly love to have a healthy yet fashionable lifestyle.
In 2018 we built a Lululemon pop-up store, but not just any store, it was located at the beach in Dubai, which is pretty awesome if you ask me. The idea was to build a summer concept, so choosing the right materials was key. We opted for wood, which gives a very natural vibe that fully adapts to the scenery. The objective was to create a memorable experience for all customers coming in, especially because a pop-up store is planned to be exhibited as part of a seasonal campaign. This retail space definitely became one of the hot spots in Dubai to shop for athleisure, I mean where else can you shop for your outfit right before starting your morning yoga session by the beach? Only in Dubai!
We have supplied yoga mannequins and fixtures for different Lululemon stores at different moments, always keeping functionality in mind as we know that all elements can add up to create an excellent customer experience. For example, we know that our yoga mannequin collection is the perfect fit for Lululemon as it helps display their wide range of athleisure with all the different poses available, showing the customer how the garments would actually look like while in action. For their store at Mall of the Emirates in Dubai we manufactured a shelf in the Lululemon logo shape that was placed at the entrance along with a mannequin exhibition that created an impactful concept. All these elements managed to catch the attention of the customers that are passing by the store and made it attractive for them to visit.
Our latest job was a turnkey project at City Centre Al Zahia in Sharjah, UAE. The store is a space created through our new vertical, Albex Contracting, to make their products stand out while offering a memorable customer experience. The store has a minimal look, all fixtures and furniture are in black and the white walls highlight the Lululemon logo placed at the back of the store, as well as the garments displayed. We also installed a sitting area that can be thought of as an insta spot or just as a comfortable space for those who are waiting outside the fitting rooms. The mannequin selection was from our sports line which comes in relatable poses that make the buying process more practical and attractive to the visitors.
We put our heart into every project that we execute because seeing the result when the store opens and the visitors have a great time while shopping is very rewarding. We work in all size-projects and we are definitely retail experts, so if you have a project in mind do not hesitate to contact us! We will execute it in a timely and cost-efficient manner.